At SBC Summit 2025, iGP CEO Jovana Popovic Canaki and CMO Michael Baker-Mosley discussed the company’s growth, highlighting the launch of its new iGaming Lottery product earlier in September.

Canaki described the rollout as a milestone under iGP’s new identity, reflecting the company’s strategy to expand beyond its strong platform offering into new verticals. Unlike past launches, iGP chose to move forward with lottery without first consulting partners, confident in the product’s global appeal, strong acquisition value, and ability to engage users across all demographics.

The executives emphasized that lottery offers significant operator value: it can serve as a primary vertical, support cross-selling, reactivate dormant users, and provide a cost-effective engagement tool. iGP’s platform already integrates 70+ national lottery feeds, including Powerball and Euromillions, allowing operators to deliver real-time experiences.

Baker-Mosley linked the product expansion to iGP’s rebrand 18 months ago, designed to signal its shift from a platform-only provider to a broader B2B iGaming supplier. He noted that the new lottery offering gives operators “another choice, a better choice,” while Canaki stressed that iGP can now support both national lotteries moving online and operators seeking to add scratch cards or lotteries as secondary verticals.